www.ilovebees.com
www.42entertainment.com
I Love Bees is another ARG created by 42 Entertainment. I came across this while researching ARG on the web and particular liked the idea. 42 promoted a product (Halo 2) without actually having access to the storyline which I found very interesting. The ARG begins with a teaser trailer for Halo 2 subliminally flashing the ilovebees.com site during the trailer. This leads fans to site that has been hacked by an unknown artificial intelligence trying to communicate with allies. The gamers (fans) are then tasked with decoding the website looking for clues to push the game forward.
