After initially struggling to come up with some ideas for this project, I have decided to concentrate on the type of project I would like to do. I recently came across a new way of marketing a brand called 'Alternative Reality Gaming' or ARG for short. This type of campaign uses the real world as a platform to tell a story. The gamer interacts with the narrative pushing the story forward using various types of digital mediums including web, phone and email. The story is mainly told using the Internet as the main source of information but physical documents have been included in the past as a source of information.
This type of advertising campaign is sort of spin off or even new approach to viral marketing, except you gain the interest of the consumer through making them physically participating in campaign through curiosity and secrecy. Almost making the consumer feel apart of something special. This definitely looks like a very interesting approach to marketing and could be a good start point for this project.
*STILL NEED A CONCEPT
